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Google Page Layout Update February 2014

This time it is not an animal of Google’s already known (penguin, panda, hummingbird, …) but it is an update in the Page Layout algorithm .

As I could see on Matt Cutts’ Twitter , the Page Layout update was released on February 6, 2014, although he gave the information on February 10 on his Twitter.

I found it interesting to comment because I have already seen users with the first complaints that their visits have dropped and the funny thing is that it has also affected Vozidea, or at least I think so, because from day 10 the visits have dropped continuously after a considerable increase but this update only influences websites with advertising (banners, iframes, etc …) and in Vozidea we have no publicity and yet it has affected us.

What is the Google Page Layout algorithm?

This algorithm is nothing new, it has long since come to light but it is one of the most active. As always our dear Google with the excuse of better positioning the highest quality websites has developed this algorithm that penalizes those websites with excessive advertising or that advertising makes it difficult to access and read information.

What mainly penalizes (according to Google) are those websites that have excessive publicity at the top just above the contents and force users to scroll to reach the information. For example, having multiple rows of ads with banners above the content is harmful.

According to official sources, this update should not affect more than 1% of global Google searches .

It is curious that Google requires something that does not comply because precisely penalizes having several rows of ads followed instead, if we do a search on Google we can see in its results that at least the first three rows of results are advertising, but anyway… Google send.

Something that can help us to audit our in terms of advertising positioning is to use the Google Analitycs tool that we find in Comportamiento ? Analítica Page Comportamiento ? Analítica and from there if we press the “Browser Size” button it will show us the area that is visible in The browsers according to percentage. Well, if we adjust that percentage to 90%, it would be nice not to have in that area more than one advertising banner close to the content to avoid penalties.

In the previous capture you can see shaded in red the area that would not be seen in 90% of the devices without scrolling.

If this algorithm has affected you by having excessive ads, you already know how to solve it and if it has affected you without having a single advertisement, we applaud Google’s incompetence.

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